Films from the North

Brain Clever

Lulu Keating | 5 Minutes | 2009

English translations of Chinese instructions often say more about Chinese culture than they do about the product. This is evident with the “Hand-Pressing Flashlight”, a practical flashlight that requires no batteries. In a land of extremes, “Industrial Man” travels from winter to meet “Environment Woman” in the glory of summer. The two opposites collide in perfect union, brought together by the innocuous “Hand-Pressing Flashlight.”.